Analysis of automobile maintenance market in China

2024-09-19 11:13:01

At the beginning of its introduction into China, auto beauty generally refers to almost all automobile service projects. With the continuous development and evolution of the automobile aftermarket service industry, the content of today's auto beauty has been subdivided to mainly include: Car washing, car paint beauty (waxing, sealing glaze, coating, crystal plating), car interior care (interior cleaning, interior sauna, interior disinfection) other parts of the car renovation (engine renovation, wheel hub renovation, headlight renovation, rubber and plastic parts renovation, etc.). Car boutique, car decoration, etc., is also a car beauty project.

"Car beauty" is known as "car maintenance care" in Western countries, car beauty should use professional high-quality maintenance products, targeted maintenance, beauty and renovation for all parts of the car material. These products are made of high-tech means and excellent chemical raw materials, which can not only make the car look new but also make the old car completely refurbished, and maintain the beautiful luster for a long time. The appearance of the car after professional beauty is clean and bright as new, and the paint is bright for a long time, effectively extending the life of the car.

In addition, more professional car beauty is through advanced equipment and hundreds of supplies, after dozens of processes, from the body, car room (carpet, leather, velvet, instrumentation, audio, ceiling, hot and cold tuyere, shift area for high pressure dust cleaning), engine (free cleaning), underwire tires, chassis, bumpers, oil circuits and other vehicle processing, Turn old cars into new ones and last longer, with special quick repairs for deeper scratches.

With the increase of the income level of Chinese residents, car owners will pay more attention to the enjoyment of car culture. Urban residents in China have begun to move from the era of car transportation to the era of enjoying car culture, and urban residents in most areas are entering the era of car consumption, car is no longer a symbol of people's identity and status, and has become the concentrated embodiment of car consumers' personalized and diversified cultural orientation.

The large-scale entry of automobiles into the family opens up a broader market for the automobile beauty maintenance industry. Automobile maintenance industry market survey analysis report shows that more than 60% of private high-end car owners in China have the habit of external beauty maintenance for cars; More than 30% of low-profile car owners have also begun to form the concept of beauty maintenance for cars; More than 30% of public high-end cars also regularly carry out external beauty maintenance; More than 50% of private car owners are willing to carry out their own car beauty and maintenance under the condition of mastering the basic technology. It is not difficult to see that the auto beauty industry has a huge market development space in our country.

According to the statistics of European and American countries, in a fully mature international automobile market, the profit of automobile sales accounts for only 20% of the profit composition of the entire automobile industry, and the profit of parts supply accounts for 20%, while 50%-60% of the profit is generated from the automobile service industry. The turnover of the American automobile service industry has exceeded the sales of automobiles, among which, The auto beauty industry alone is worth more than $350 billion a year.

The rapid development of China's automotive beauty and the existence of a very mature business model, so that the consumption concept of consumers in the past two years gradually mature, for example, coating has become the most concerned topic in the automotive beauty industry, its content includes silicone coating, glass fiber coating, physical coating, electrophoretic coating. From a simple car wash - car wax - sealing glaze - coating, the domestic auto beauty industry has entered a stage of continuous upgrading, because the huge market of the auto beauty maintenance industry continues to attract businesses to enter, thus promoting the progress of the entire market.

The domestic automotive beauty industry has gone through the initial stage, the diversification of automotive beauty projects before the trend of high-end, therefore, there are companies to launch the concept of "star beauty". The high technology content of automobile beauty makes the automobile beauty industry develop more rapidly in the future, and the updating of beauty projects and the continuous upgrading of beauty technology have become a very important topic.

In accordance with the promise of WTO, China allows foreign capital to enter the domestic automobile service trade, so foreign auto beauty service chain institutions mushroomed in China, some foreign auto beauty companies have put products in the Chinese market, set up a chain store nationwide, and created a car beauty army, the number of employees increased year by year. The auto beauty industry is booming.

Although China's automobile beauty market cake is large, the market competition is still very fierce. According to the survey, the status quo of the automobile beauty maintenance industry is that consumers are immature, business operations are not standardized, the lack of professional talents, and the industry has no standards. The vast majority of street stores congenital lack of scientific management, technical support and formal purchase channels.

China Guangdong Zhicheng Auto maintenance Equipment Technology Co., Ltd. is a set of auto cleaning equipment, auto maintenance equipment, auto maintenance equipment, testing equipment series product development, production, sales, after-sales service as one of the high-tech enterprises, welcome customers to call or leave a message consultation!